Diet, skin & coat
A glossy coat and healthy-looking skin are things most dog owners love to see.
Nutrition plays an important part in maintaining normal skin and coat because both depend upon an appropriate supply of nutrients.
Protein matters
Hair is largely made from protein, so an adequate supply of appropriate dietary protein is important.
Essential fatty acids matter too
Dietary fats, including essential fatty acids, also contribute to normal skin and coat function.
Vitamins and minerals have important roles of their own.
That’s why good nutrition isn’t about finding a single miracle ingredient for a shiny coat.
It’s about providing the dog with complete and balanced nutrition.
Not every skin problem is caused by food
This is particularly important.
Itching, redness, hair loss, recurrent ear problems and other skin issues can have many causes, including parasites, allergies and underlying medical conditions.
Changing food isn’t a substitute for diagnosis.
If you’re concerned about your dog’s skin or coat, speak to your vet.
Good nutrition supports normal skin and coat health. Veterinary care identifies what may be wrong when something changes.



